Brand Management


PDSI brands are supported by an experienced full-time marketing team and backed by significant marketing investment each year. Comprehensive and layered marketing plans for each brand employ our extensive media planning experience to provide vast exposure directly to consumers. In addition to traditional media, our grassroots efforts take our plant experts on the road all year, showcasing your plants at horticultural shows across the nation and through community outreach events. We use our strong relationships with garden writers and bloggers to spread the word further. 

Today, your online presence is just as important as your shelf presence. Our dedicated team maintains consistent brand presences across multiple channels: web, social media, e-communication and blogger networks. Brand web sites optimized with continual fresh content, effective social media content and blogger outreach all work together to reach consumers where they are when they aren't gardening - online! 

Join our retailer, grower or breeder networks and profit from these efforts, trialed and proven plant varieties, and these powerful brands.
 

Each brand has a comprehensive and layered marketing plan that includes:

  •  Events
  •  Editorial (how tos, expert advice)
  •  Content production and publishing (articles, photoshoots, video)
  •  Public relations and media management
  •  Online marketing efforts
  •  Web site design and management
  •  Media buys: print/web/tv/radio
  • Community outreach
  •  Social media