Inspire + Educate >> Purchase
At Plant Development Services, we help new plants grow from an innovative vision to a sought-after product on retail shelves, finding their home in the gardens of millions of consumers each year. Our game-changing plant brands are backed with a robust investment in Public Relations, Content Marketing, Paid Media Strategies, and Merchandising.
Each year, we partner with the biggest brands in the Home & Garden industry to deliver the largest audience possible for our family of brands, ensuring your investment in growing is met with an educated and inspired customer.
Our comprehensive process helps increase profits across the industry. Whether you are a grower, a breeder, a retailer or a landscape architect, we’re here for you, and we want you to succeed.
Our Team Loves to Talk Plants!
Throughout the year, we connect with consumers via:
- Daily content distribution through social media posts and eblasts to a large email audience.
- Garden design articles and how-to projects, photography, videos and garden plans that directly relate to in-store product.
- Sponsored influencer content and digital ad buys to extend reach to new audiences.
- Plus, 9+ Full Page Ads in Southern Living® annually. uys to extend reach to new audiences.
Print & Digital Advertising
Partnering with Southern Living®, owned by Meredith, offers exceptional opportunities to reach national audiences including the readers of not only Southern Living, but also, Better Homes & Gardens, Real Simple and Martha Stewart Living. In the West, the Sunset Plant Collection is built on more than 125 years of credibility. A substantial annual media budget includes full page ads in Southern Living along with digital ads reaching consumers online as they research plants or plan their landscape projects.
