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Encore® Azalea Launches Redesigned Web Site




Tara Henley

[email protected]

(251) 533-2916

Interactive web site focuses on educating gardeners 

Loxley, AL – Dec. 3, 2012 – For 15 years, Encore Azalea, the world’s best-selling reblooming azalea, has stunned gardeners with beautiful blooms in spring, summer, and fall. This fall, to match the innovation and uniqueness of the 29 varieties of Encore Azaleas, and to honor the brand’s ongoing commitment to its consumers, Encore Azalea has launched a newly redesigned web site atwww.encoreazalea.com.

New graphics and a modern look take the web site up a notch by appealing to gardeners of all ages. It features a gardening blog by Encore Azalea inventor Robert “Buddy” Lee with an array of planting and maintenance tips along with advice for any type of garden.

“Buddy travels the country helping gardeners learn more about azaleas in general, and especially Encore Azaleas, and we wanted to share his unique experiences and expert knowledge,” says Corrina Murray, Encore Azalea brand manager.

Alongside Buddy’s blog, visitors can access care tips, videos and design ideas through a new area called Garden Advice. Another feature, Landscape Gallery, gives users the opportunity to view inspiring garden looks for their home.

Connecting gardeners with their Encore Azalea match has never been so quick and easy with a new feature that enables visitors to browse Encore Azaleas by colorsize and variety, allowing them to make the best purchase for their home garden.


About Encore® Azalea

Encore Azalea revolutionized the azalea industry. Encore Azaleas are the world’s best-selling re-blooming azaleas with rich, colorful blooms in spring, summer and fall. Encore Azaleas have 29 varieties of bloom colors and sizes to choose from and thrive equally well in partial shade or sunny locations – unlike any other azalea in the world. Find a retailer near you at www.encoreazalea.com.