FOR IMMEDIATE RELEASE:
Garden Show Attendees Get a First Peak at the Sunset Western Garden Collection
San Francisco, CA – March 19, 2012 – Sunset magazine and Plant Development Services Inc. are excited to debut the Sunset Western Garden Collection at the San Francisco Flower & Garden Show. The collection, which will officially launch in May, focuses exclusively on top performing plants for the Western gardener.
For over 100 years, Sunset has been a leading expert and trusted resource for the Western gardener. Creating a plant collection uniquely for the Western region was the natural next step. Collaborating with Plant Development Services Inc., the two brands developed a first-rate, custom collection for any Western backyard.
“The Sunset Western Garden Collection was developed to address the specific needs of gardeners in the West. That makes the San Francisco Flower Show the most appropriate place to debut these striking plants. Staying true to the western gardener, the collection is perfectly suited to the West’s diverse climates. All of its plants are easy to grow; most are water wise,“ says Kathleen Brenzel, Sunset garden editor.
San Francisco Flower & Garden Show patrons will be the first to see the new collection and the different varieties before it even hits the stores. The collection will hit retail shelves beginning in May 2012 exclusively in California. In the coming years, distribution will expand to the 13 Western states in the Sunset Magazine reading area. For more information and to locate retailers, please visit sunsetwesterngardencollection.com
Sunset magazine was founded in 1898 and has become the premier guide to life in the West, covering the newest and best ideas in Western home design and garden, food and entertaining, and regional travel in 13 Western states. It is published in five zoned monthly editions–Pacific Northwest, Northern California, Southern California, Southwest and Mountain — showcasing the region’s unique lifestyle and noteworthy destinations and inspiring its nearly five million readers to achieve the dream of living in the West. The magazine is also available on all tablets. Sunset is part of the Lifestyle group of magazines and websites published by Time Inc.