The sales results are in, and we are excited to report another successful spring!
The Winners Are…
Southern Living Plant Collection sales grew 16% YOY. Highlights include:
- Gardenias! ScentAmazing was up 80%, Fool Proof up 60%, and Diamond Spire was up 33 % (on top of 82% growth in 2022)
- Holly Touch of Gold – up 93%
- Lomandra Platinum Beauty – up 180%
- Agapanthus Ever Amethyst up 41% and Agapanthus Queen Mum up 398%
Marketing Wins
- Daily posts on Facebook + Instagram reached 1,265,465 consumers in Q1 and Q2 2023!
- Our extensive sample program and partnership with influencers and media members reached 15,415,000 consumers.
- We continued our annual tradition of full-page ads in Southern Living—connecting with 16,081,000 readers per month. These ads were also included in bonus gardening publications for Southern Living, Better Homes & Gardens, and Cottage Living.
We’re grateful for our industry partners. Interested in growing Southern Living Plants? Stay aligned with these successes by booking your liners today!
Are you a retailer? Contact your wholesale grower for more information!
