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Southern Living Plant Collection 2023 Spring Sales & Marketing Report


The sales results are in, and we are excited to report another successful spring! 

The Winners Are…

Southern Living Plant Collection sales grew 16% YOY. Highlights include:

chart of top plants sold in spring 2023

Marketing Wins

  • Daily posts on Facebook + Instagram reached 1,265,465 consumers in Q1 and Q2 2023! 
  • Our extensive sample program and partnership with influencers and media members reached 15,415,000 consumers.
  • We continued our annual tradition of full-page ads in Southern Living—connecting with 16,081,000 readers per month. These ads were also included in bonus gardening publications for Southern LivingBetter Homes & Gardens, and Cottage Living

We’re grateful for our industry partners. Interested in growing Southern Living Plants? Stay aligned with these successes by booking your liners today!

Are you a retailer? Contact your wholesale grower for more information!

Grid of Southern Living Ads